CASE STUDY:

Cleaning Up the Closet & Optimizing For a Killer UX.

About Our Client

B.Kay & Co Boutique is a woman-owned online clothing retailer that offers stylish and trendy apparel for women. While the boutique had an existing Shopify website, it lacked the polished experience needed to match the brand’s vision and effectively drive conversions.

THE CHALLENGE

When B.Kay & Co Boutique approached us, they faced several challenges:

  • Cluttered Website Design: The existing Shopify site was disorganized, making it difficult for customers to navigate and find products.

  • Lack of Urgency: The shopping journey was lengthy, causing potential customers to lose interest before completing their purchases.

  • Missed Branding Opportunities: The site lacked the elevated and cohesive branding needed to align with their target audience’s expectations.

OUR APPROACH

To transform B.Kay & Co Boutique’s online store, we focused on creating an elevated shopping experience that was both efficient and visually appealing. Here’s how we did it:

Website Redesign:

  • Streamlined the site layout for easy navigation, reducing the number of steps needed to complete a purchase.

  • Optimized product pages with clear calls-to-action, urgency-driven language, and highlighted customer benefits.

  • Ensured mobile responsiveness to cater to shoppers on-the-go.

Branding Enhancements:

  • Updated the site’s design to reflect the boutique’s brand identity, incorporating cohesive colors, fonts, and imagery.

  • Created branded banners and promotional visuals that aligned with their aesthetic.

Driving Urgency:

  • Integrated features like low-stock alerts, limited-time offers, and a streamlined checkout process to encourage faster purchases.

THE FINAL RESULTS

Our redesign delivered measurable improvements for B.Kay & Co Boutique:

Shorter Shopping Journeys:

  • The streamlined design reduced the average time spent navigating the site, resulting in quicker conversions.

Improved Conversion Rates:

  • By optimizing product pages and creating urgency, online purchases increased by 53% quarter over quarter.

Elevated Brand Experience:

  • The cohesive branding elevated the boutique’s online presence, resonating with their target audience and fostering customer trust.

By redesigning B.Kay & Co Boutique’s Shopify website, we created an elevated and efficient online shopping experience that aligns with their brand vision and drives customer urgency. This case study highlights the value of a streamlined design and cohesive branding in boosting sales and enhancing the user journey.

"Working with Ariel was an absolute game-changer for my business.

I came in hoping to boost sales and streamline the process between visiting the website and checking out, and that’s exactly what I got—plus so much more.

Ariel approached every step with honesty, professionalism, and efficiency, delivering everything on time and exceeding my expectations. The end result? The website I’ve been dreaming of since I started my business nearly three years ago. I couldn’t be happier and would highly recommend Ariel to anyone looking to take their online presence to the next level!"

-Cyré C.