CASE STUDY:
Springing a Spa to Life Online with Beautiful Web Design + Brand Photography.
About Our Client
Emerald and Ivy is a Spa and Hair Design boutique offering luxury skin, hair, and body treatments in Eastern Oregon. As a new venture, they required a complete online and visual presence to establish their brand identity, attract their target audience, and position themselves as a trusted name in the beauty and wellness industry.
THE CHALLENGE
When Emerald and Ivy approached us, they faced several challenges typical for a new business:
No Existing Website: They lacked an online presence to showcase their services or allow clients to book appointments.
Limited Branding Materials: There was no previous brand photography or visual identity to reflect their vision and values, aside from a logo and a dream aesthetic.
Need for Cohesion: They required a unified look and feel across all platforms to present themselves as professional and approachable.
OUR APPROACH
We developed a comprehensive plan to create a visually compelling and functional online presence for Emerald and Ivy Spa and Hair Design. Our approach focused on two core areas:
Website Development:
Designed and developed a user-friendly website optimized for seamless navigation and online booking.
Ensured the site was mobile-responsive and visually aligned with the client’s target audience preferences.
Incorporated key features such as service descriptions, client testimonials, and high-quality visuals.
Brand Photography:
Conducted a professional brand photography session to capture the essence of Emerald and Ivy’s services, ambiance, and team.
Focused on creating images that highlighted the luxurious and welcoming atmosphere of the spa.
Delivered a library of branded visuals for use across their website, social media, and marketing materials.
THE FINAL RESULTS
Our work resulted in a polished and cohesive brand presence for Emerald and Ivy Spa and Hair Design:
Professional Website Launch:
The newly launched website became the cornerstone of their online presence, offering a seamless user experience and allowing clients to book appointments effortlessly.
Enhanced Brand Identity:
The brand photography brought their vision to life, showcasing their unique offerings and creating an immediate connection with their audience.
Increased Client Engagement:
The cohesive branding across all platforms instilled trust and attracted clients who resonated with the spa’s aesthetic and values.
By creating a functional website and delivering professional brand photography, we helped Emerald and Ivy Spa and Hair Design establish a compelling and cohesive presence from day one. This case study underscores the importance of a strong visual identity and a user-focused online experience in launching a successful business.
